THE SECOND STORY | April 4th, 2019

“Hope is no longer a viable marketing alternative.”

I have the title of today’s post..taped to my computer screen and it’s been there for decades.

-You can hope who the buyer will be (depends on the market).

-You can hope the property will sell at or above the list price (depends on the market).

-You can hope the seller is/are nice people (in our case, the sellers were definitely not very nice).

-You can hope the price will come down…(depends on the market).

-You can hope it will sell in a timely manner (depends on the market).

And the market can change, literally overnight (like with natural disasters: earthquake, flooding, fires, loan interest rates).

So if you own a condo, townhouse, single family home, mansion, units…..

I would say that the location is primary (not the property). And as I’ve said before and I’ll continue to say, “You’re buying a location…that happens to come with a condo or a townhouse or house or mansion or rental units or whatever.”

Alameda Real Estate this Week

Tues tour 11

New 11

Active 30 (incl 2 Active Contingent)

Total Pending 48

Sold 13

I’ll be at 2837 San Jose this Sunday 2-4 having an open house. Come on by…rain or blue sky!

best, marilyn


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I arrived in Alameda in 1973, as a new bride...with husband Carl Schumacher, both of us from Newport Beach. He was embarking on his career as a Naval Architect (i.e. yacht designer) under Gary Mull. Please see the 'ABOUT ME' page in this website! to see how it has all turned out! I'm so blessed!