THE SECOND STORY | April 19th, 2018

All hail broke loose in Alameda…

Hail the size of dimes,  fell to the               ground, in A-town!

It was hailing so hard:

1) I woke up.

2) I thought the electrical workers were heaving/whipping their wires around. Turns out they weren’t even here yet.

3) I thought my windows would break.


I’ve never heard of FOMO…but now I have. Here’s an article from The Realtor online magazine. “Fear of Missing Out”

FOMO Drives Young Buyers Toward Ownership

Fear of missing out—or FOMO, as millennials have coined it—has become a powerful motivator for young buyers to pursue homeownership, according to a new Bank of America survey. In particular, social media platforms such as Facebook and Instagram, where users often post about their lives as homeowners, are big influencers on prospective buyers, the survey of 2,000 U.S. adults finds. “I think it’s motivating them to think about homeownership,” says D. Steve Boland, BofA’s head of consumer lending. “Their interest level is high, and it’s driven by what they see.”

According to the survey, a third of millennials say that when viewing social media posts about homes their peers have purchased, they think: “If they can buy, why can’t I?” And a quarter of all consumers say they fear missing out on an opportunity for themselves to purchase when viewing others’ home photos on social media. Twenty-three percent of consumers—16 percent of whom are first-time buyers—say they are jealous of the homes bought by their friends and acquaintances.

Social media postings about homeownership can stir up emotions in consumers and motivate them to want to own themselves, Ethan Kross, a professor of social psychology at the University of Michigan, told USA Today. “If other people are doing better than we are, that can get us to feel bad,” Kross says. “It reminds us of what things could be like.”

Source: “Instagram, Facebook Photos Spur Millennials to Become Homeowners,” USA Today (April 11, 2018)



I was hauling some groceries out of the car and an older guy was out taking a walk. I recognized him, and he kind of recognized me. We re-introduced ourselves. Frank has lived nearby in the same house for over 50 years.

He started off by saying…”There is nowhere else I’d rather be than Alameda!” He said he was stationed at the Alameda NAS, back in WW II, and he’s been here ever since.

He has a great attitude. Despite the traffic, the density of the new housing, the height of the new housing, how long it’s taken the base to get developed, and the fact we may be stuck here in 94501 if anything happens to our ability to get access into and out of this island, Alameda meets all of his needs.

I get it. And even if I didn’t get it….there are still a bunch of folks who want to live here. The only reason I showed up here is because my husband’s first real job was at at the brand new Mariner Square building, working with yacht designer, Gary Mull.

It’s changed quite a bit since then.

We love calling Alameda our home. What a great conversation. That’s one of the reasons we like it here. Nice folks abound in Alameda.


Alameda Real Estate this Week

My Seller who owns the single level townhome on BFI received 3 offers yesterday. It is now pending. Should close in 25 days.

New 13

Pending 20

Sold 12

Total active on the market 28

Total pending on the market 52

If you are just thinking about buying or selling, give me a call. We can talk about what’s going on here in A-town.

Have a lovely weekend! marilyn

Published by


I arrived in Alameda in 1973, as a new bride...with husband Carl Schumacher, both of us from Newport Beach. He was embarking on his career as a Naval Architect (i.e. yacht designer) under Gary Mull. Please see the 'ABOUT ME' page in this website! to see how it has all turned out! I'm so blessed!