THE SECOND STORY | August 21st, 2008

What are they thinking?

When she writes me, my friend signs off as ‘the other Marilyn.’ We met many years ago and we’ve gone through lots of Alameda real estate together. I’ve often told her she knows more about the Alameda market and marketing property than 95% of the agents out there. But she’s not quite ready to give up her engineering day job. Obviously the photos she’s seen with some of listings finally got to her. She shares her observations and some comments!

“As always, I enjoyed your weekly blog. But, it reminded me of a real estate question that has been puzzling me for a while. A lot of the photos in the MLS listings seem to be basically photos of furniture.

This agent apparently thought that this photo of someone’s old couch that doesn’t even fit into the room was important and/or would entice people to want to buy this house.
I think I’m missing a fundamental real estate concept here.

In furniture photos like this, what exactly is the agent trying to sell? I know it’s a petty point, but I’ve been wondering about it for quite a while. “

“Hey, this place has a floor. I think I’ll buy it.”

Hey, I’ve always wanted a place with a door. I think I’ll buy this.”

If any of you see my listings with photos like these, you are to contact me immediately. If I don’t respond then contact my adult kids and tell them it’s time to put me in that small boat on the out (ebb) tide, and out I’ll go under the Golden Gate. Really.
Oh – Evan started a blog this week. The title for it originated when the four of us would race Mercury sailboats in Monterey Bay annually. Ev and Sutter borrowed one, and Carl and I used the family boat. It was a riot to hear the adult kids arguing across the ocean and in the foggy mist at times. Any way, one of the first times we did this I took electrical tape and renamed our boat The Left Schu (Carl was left handed) on the stern and the kids’ yacht The Right Schu. Even I thought that was clever. Somewhere there is a picture but that’s another project.

Real Estate Consumer Info!

Check out the recent Housing Stimulus Bill and see if anything applies to you, your friends, family, neighbors, or co-workers. It could be of help.

-Some Californians to Get Refunds from Kickback Suit.

Real estate this week in Alameda….

Active Listings 213, 213 last report

Pending Listings 67, 62 last report

New 9 Click Here to View Listings

Price changes 15 Click Here to View Listings

Pending 17 Click Here to View Listings

Sold 10 Click Here to View Listings

Back on Market (BOMs) 1 Click Here to View Listings

Expired & withdrawn (some show up as new) 6 Click Here to View Listings

Listing Awards this week….remember – this is only my perspective!

Winner of the Week , Cute, Bang, and Got me a Makeover (plus it went pending alredy) all to
2712 Washington

Get me a facelift TIE! and they are BFI townhome neighbors Hazels

Grand Dame not this week

Got me a makeover not this week

Get me to rehab not this week

I’m out of rehab 1811 Lincoln

Looking for trends….I’ll keep an eye out for something interesting.

Enjoy the weekend!


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I arrived in Alameda in 1973, as a new bride...with husband Carl Schumacher, both of us from Newport Beach. He was embarking on his career as a Naval Architect (i.e. yacht designer) under Gary Mull. Please see the 'ABOUT ME' page in this website! to see how it has all turned out! I'm so blessed!